I was presenting a digital 360 strategy to a prospective client whose business serves lakhs every month. While at the ORM (Online Reputation Management) part […]
Category: Social media
Celebrity endorsements in the digital age
Why do brands need a celebrity to endorse them? The answer is simple and not very surprising, brands have no life, but people do; brands […]
Six reasons a CEO should involve in building their brand’s presence in social media
What does Richard Branson (Virgin Group), Michael Dell (Dell), Eric Schmidt (Google) and Anand Mahindra (Mahindra Group) have in common? They are social media rock […]