sreeramMicrosoft just announced its new CEO, the 46 year old India born Satya Nadella, while I actually care less to write about that, what got my attention was a competitive strategy in the hindsight which has nothing to do with appointment of this new CEO but the company’s digital policies.
Microsoft has created a dedicated web page about its new poster boy www.microsoft.com/ceo; I was perusing it and saw four featured videos; on playing it I noticed the fact that the videos are hosted on YouTube. A platform from Microsoft’s arch rival Google.
What does competitive strategy has to do with this you ask? They very well could have hosted the videos as a simple flash video without having to use YouTube, but that would have limited all the Apple users and nonetheless given a bad streaming experience for rest of the world.
Well, Microsoft tried & failed creating social media platforms but that doesn’t mean they will reinvent the wheel for video sharing platforms now.
End note: A competitive strategy is not about doing same thing your competition is doing, but to disdain what you cant have and not fighting for the sake of honor; a blue ocean strategy indeed