← Back to Home
Published Articles
Writings on AI, bioenergy, digital transformation, marketing, and the future of business
Writings on AI, bioenergy, digital transformation, marketing, and the future of business
| Sl. | Title | Brief Description | Publication | Date | Category |
|---|---|---|---|---|---|
| 1 | Electric ain't the only silver bullet | India's clean mobility push needs strategic breadth beyond just electric vehicles. | The Economic Times | December 26, 2025 | Sugar & Ethanol |
| 2 | Biofuel diplomacy: India's next big export after UPI | How India's ethanol & biofuels platform can power a new clean‑energy diplomacy. | The Economic Times | October 11, 2025 | Sugar & Ethanol |
| 3 | Beyond mileage myths: Why ethanol blending makes sense for India | Energy security and farm-economy case for ethanol blending (E20). | The Economic Times | September 1, 2025 | Sugar & Ethanol |
| 4 | AI as infrastructure: India must develop the right tech | Treat AI as public-interest infrastructure focused on inclusion and welfare. | Mint | May 30, 2025 | AI |
| 5 | The luxury paradox: Balancing craftsmanship and technology | How luxury brands blend craft with technology without diluting their aura. | Mint | October 21, 2024 | Marketing |
| 6 | Beyond Gen AI: How Machine Learning Sharpens Marketing Precision | Why classical ML still powers marketing precision even as GenAI grabs headlines. | MMA Global | September 13, 2024 | AI |
| 7 | Verbal e‑volution: Language technologies are still shaping global culture | From Gutenberg to LLMs—how language tech reshapes culture and business. | Mint | May 9, 2024 | AI |
| 8 | Why B2B brand building, marketing and sales is different from B2C | Explains B2B growth: focus, proof of results, and BD over vanity. | The Economic Times | April 22, 2024 | Marketing |
| 9 | What's the difference between digitisation vs digitalisation vs digital transformation? | A clear primer distinguishing digitisation, digitalisation, and transformation. | The Economic Times | August 29, 2022 | Digital Transformation |
| 10 | No, NFTs do not set creators free | Why NFTs don't magically fix creator monetization despite the hype. | Mint | December 9, 2021 | Tech |
| 11 | Indian consumers are using voice technology to get things done—brands, are you listening? | Voice tech adoption is mainstream; implications for marketers. | The Economic Times | September 13, 2020 | Marketing |
| 12 | A lesson coated with turmeric: What the 140-year old BSE can teach us about innovation | Innovation lessons from BSE's evolution from ring to platform. | The Economic Times | May 30, 2020 | Digital Transformation |
| 13 | There is a tomorrow, and it looks a lot like yesterday | On business recovery mindset on the other side of COVID-19. | The Economic Times | May 9, 2020 | Startup |
| 14 | Influencer marketing done right: Brands need a scalpel, not a sledgehammer | Makes the case for precision and authenticity in influencer marketing. | The Economic Times | October 19, 2019 | Marketing |
| 15 | Telling stories through audio to 'Mann ki Baat', the rise of podcast in India | Tracks podcast adoption in India, from creators to platforms and AIR. | The Economic Times | October 1, 2019 | Marketing |
| 16 | As consumers give internet videos the snap of Thanos, podcasts look at a comeback | Why the podcast 'comeback' followed the fatigue of video abundance. | The Economic Times | August 10, 2019 | Marketing |
| 17 | Opinion | This budget is an inclusive one for entrepreneurs | Budget 2019's impact on startups and MSMEs—clarity, capital, digitisation. | Mint | July 5, 2019 | Management |
| 18 | Difference between a Startup and an SME? It's words that starts with 'P' | Contrasts startup vs MSME mindsets—profit as the key differentiator. | The Economic Times | May 18, 2019 | Marketing |
| 19 | How Brands can leverage audio platform | Why the 'radio era' is back & how marketers can use audio platforms. | The Economic Times | March 23, 2019 | Marketing |
| 20 | Five reasons voice assistant will dominate 2019 | Forecasts rapid rise of voice assistants and brand use-cases. | The Economic Times | January 10, 2019 | Tech |
| 21 | Facebook, Instagram or Twitter? Social media strategy that you should follow | Platform-by-platform guidance for 2019 social media planning. | The Economic Times | November 2, 2018 | Marketing |
| 22 | The fatal error internet companies are making | Why online user growth ≠ monetisable opportunity in India. | The Economic Times | August 25, 2018 | Marketing |
| 23 | World Music Day: How technology has changed the rhythm of music | On streaming, subscriptions and tech shifts reshaping music consumption. | The Economic Times | June 21, 2018 | Marketing |
| 24 | Google's AI-powered Voice Assistant is the 24/7 butler you didn't know you need | Explains how Google Assistant fits daily routines across contexts. | The Economic Times | May 11, 2018 | Tech |
| 25 | Google I/O 2018: Sundar Pichai bets big on AI in Android P, JOMO & 'Shush' make headlines | Dispatch from Google I/O on Android P and AI-first features. | The Economic Times | May 9, 2018 | Tech |
| 26 | How Voice Commerce Has Become Quintessential for Brands and Retailers | Why voice commerce matters across IoT, smart homes and retail journeys. | Entrepreneur India | April 7, 2018 | Tech |
| 27 | Here's Why We must Stop Celebrating When Startups Get Funded by VCs | Make profitability & customer love the milestones to celebrate, not VC cheques. | BusinessWorld | April 4, 2018 | Startup |
| 28 | 6 business lessons from Eric Schmidt, Google's former CEO and Executive Chairman | Revenue solves all known problems—leadership takeaways from Schmidt. | The Economic Times | February 10, 2018 | Startup |
| 29 | Why English is now an increasing prerequisite to enter technology driven global markets | English proficiency as a competitive edge in tech‑enabled sectors. | The Economic Times | November 14, 2017 | Tech |
| 30 | Apple CEO Tim Cook thinks learning coding is more important than English, but there is a problem | Argues English comprehension still underpins programming and software. | The Economic Times | October 13, 2017 | Tech |
| 31 | Google will soon find you a job as the tech giant refines its mastery over AI | Interprets Google's product moves as an advertising-first strategy lesson. | The Economic Times | May 27, 2017 | Tech |
| 32 | How Demonetisation Affects The Digital Economy In India | How demonetisation accelerated digital payments & changed consumer behaviour. | BusinessWorld | November 25, 2016 | Tech |
| 33 | Understanding Instagram algorithm and what it means for your brand | What Instagram's algorithmic timeline means for reach and brand strategy. | The Economic Times | April 18, 2016 | Tech |
| 34 | How Davos become pivotal to improving the state of the world | Breaks down the 'brand Davos' playbook of exclusivity and influence. | The Economic Times | January 27, 2016 | Management |
| 35 | PM Narendra Modi in Silicon Valley: Can he fulfill the hopes of Indian Startups? | Asks what India must do to truly leverage a Silicon Valley moment for startups. | The Economic Times | September 21, 2015 | Startup |
| 36 | Understanding search advertising for result driven digital marketing | Explains SEM fundamentals for SMEs; budgets, targeting, and ROI. | The Economic Times | September 8, 2015 | Marketing |
| 37 | Feeding time for the troll | Practical playbook to handle online trolls—listen, assess, respond, resolve. | The Economic Times | June 17, 2015 | Marketing |