Two weeks back, I had written a rather important mail to a friend; it was about a potential career opportunity for him, the email included the […]
Category: Marketing Debate
So what if Zomato is just a menu card scanner?
Deepinder Goyal must quit, and Zomato must be shut. So one must infer from Rahul Yadav of Housing.com’s comments on his recent Reddit AMA, where he takes […]
The Uncanny resemblance b/w Flipkart & Cadbury commercials
Flipkart has a new campaign called “‘iss mein hai kisi ki kushi” where it promotes gifting and implusive buying through their mobile app during this […]
Things I learnt at Google I/O 2014 (non technical)
A ton of bloggers & reporters did a sprint of live reporting right from the Moscone Centre, however, I decided to leave the technical part […]
Celebrity endorsements in the digital age
Why do brands need a celebrity to endorse them? The answer is simple and not very surprising, brands have no life, but people do; brands […]
Target Markets – Strengthen Existing or Develop New?
A national brand doesn’t necessarily mean they are strong in every state, be it FMCG product or a service business. While planning an advertising campaign, […]