Innovations in video – 2016 could be the tipping point for digital videos. Innovative formats like 360 degree video that can be played on a […]
Category: Digital Marketing
Tips for dealing with Online Trolls.
I was presenting a digital 360 strategy to a prospective client whose business serves lakhs every month. While at the ORM (Online Reputation Management) part […]
The Internet of Everything. How will a few years from now look?
At the start of this year, this is the scenario of internet and its penetration globally But out of all the people who are already […]
The Uncanny resemblance b/w Flipkart & Cadbury commercials
Flipkart has a new campaign called “‘iss mein hai kisi ki kushi” where it promotes gifting and implusive buying through their mobile app during this […]
Pearls of Wisdom from Rajan Anandan, MD, Google India
Rajan Anadan was the keynote speaker at day-2 of Google Community Summit – Asia 2014 at Sri Lanka, here are some excerpts to take note […]
Things I learnt at Google I/O 2014 (non technical)
A ton of bloggers & reporters did a sprint of live reporting right from the Moscone Centre, however, I decided to leave the technical part […]
What is semantic search?
Lets say you are traveling to Bangalore while there’s monsoon in Mumbai and you have to decide whether to carry an umbrella or not; what answer […]