A ton of bloggers & reporters did a sprint of live reporting right from the Moscone Centre, however, I decided to leave the technical part […]
Tag: marketing
Celebrity endorsements in the digital age
Why do brands need a celebrity to endorse them? The answer is simple and not very surprising, brands have no life, but people do; brands […]
Target Markets – Strengthen Existing or Develop New?
A national brand doesn’t necessarily mean they are strong in every state, be it FMCG product or a service business. While planning an advertising campaign, […]
Six reasons a CEO should involve in building their brand’s presence in social media
What does Richard Branson (Virgin Group), Michael Dell (Dell), Eric Schmidt (Google) and Anand Mahindra (Mahindra Group) have in common? They are social media rock […]